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Maths Explained

Bespoke ecommerce system with video tutorials to help with dyscalculia and mathematical learning difficulties

Steve Chinn is a world-renowned Maths professor and expert in dyscalculia, who lectures all over the world on how best to teach maths especially to those with mathematical learning difficulties.

Steve uses carefully designed visual images, matched to the relevant maths vocabulary and concepts in order to enhance understanding. The essence of Steve’s teaching is to explain maths from the beginning, developing an understanding and confidence in using numbers and maths.

Video streaming and ecommerce

Steve created a set of video tutorials teaching the fundamentals of key mathematical topics. The videos are aimed at 7+ year olds (including adults) with maths learning difficulties.  

Steve briefed us to create an ecommerce website where customers would be able to buy the videos individually or as a group as well as ensure that the videos weren’t copied or downloaded.

Our solution was to create an ecommerce based system, where customers  log in to view purchased videos, streamed through the website.

4 screens

What does maths look like?

When thinking about the design concept we took into account Steve’s approach to Maths and the simplicity of building on foundations. As a result the style of the website took on a very ‘primary colour’ feel. Using strong saturated base colours, geometric icons and topic illustrations, we were able to convey Steve’s ethos on Maths teaching.

Topic illustrations

What we did

  • User experience
  • User interface design
  • Wireframing
  • Digital strategy
  • Information architecture
  • Visual design
  • Responsive design
  • Bespoke systems
  • Ecommerce

From a very minimal brief Float were able to understand immediately what I wanted to achieve. They are always on hand to advise and deal with any of my queries. Their responses are quick and positive. They have superb customer service.

Steve Chinn - Mathsexplained