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Hereford Sixth Form College

Established in 1973, Hereford Sixth Form College is one of the most successful sixth forms in the country.

It has been graded as Outstanding in all aspects of its work by Ofsted and in 2016 was awarded the TES Sixth Form College of the year.


Before beginning any design work, we carried out our initial research process.  This included a series of focus groups with all audience members and key stakeholders.

User testing was then undertaken on the current website and other college websites. Tasks for the participants were designed around key information gathered from the previous focus group sessions.  The tests allowed us to gain insights into users thought processes and expectations as well as showing us what worked and what didn’t in terms of college website usability.

Our research stage was completed onsite over a few days. Being onsite allowed us to become accustomed to the environment and ‘feel’ of the College. For us this is an important part of understanding the nature and individuality of the college.

4 screens

Site specifics

Unlike other colleges we have worked with, Hereford is solely a sixth form college and as such has a very focused audience. This allowed us to simplify and tailor aspects of the site to specifically target the needs of this audience.

The new website aims to put students at the fore with large banner images on every page, student video tours and student stories.

The site also proactively encourages the user to browse around the website by offering related content to pages being viewed. This helps the site feel ‘alive’ as it serves up dynamic content enriching pages and encouraging interaction.

On iPad

What we did

  • User experience
  • User interface design
  • Wireframing
  • Usability testing
  • Digital strategy
  • Information architecture
  • Visual design
  • Responsive design
  • Website development

It was a pleasure to work with the team from Float. Their consultation process with a wide range of staff and students, individually and in focus groups, provided a solid foundation for the project. We were then able to develop our initial ideas with more confidence and it has also provided us with a measure by which to evaluate our success.

Jackie Jones - Hereford Sixth Form College