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  <title>Float's Blog</title>
  <link>http://www.floatdesign.net</link>
  <description>Float New Media Design's Blog</description>

  <item>
    <title>Responsive design: giving your users the best browsing experience</title>
    <link>http://www.floatdesign.net/blog/responsive-design-giving-your-us/</link>
    <description><p>We live in a world where everyone wants the latest smart phone, everyone either has or knows someone who has an iPad or Kindle and we all have different types of computers - from small and compact laptops, to desktop computers with big monitors. We use...</p></description>
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    <title>Merry Christmas from Float</title>
    <link>http://www.floatdesign.net/blog/merry-christmas-from-float-2/</link>
    <description><p>Here at Float we want to wish all our clients and friends a Merry Christmas and a successfull 2012!...</p></description>
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  <item>
    <title>Have we become conditioned to snippets of information?</title>
    <link>http://www.floatdesign.net/blog/have-we-become-conditioned-to-sn/</link>
    <description><p>A couple of years ago I can remember reading about how the internet was damaging our ability to memorise things. This was put down to the fact that we scan web content, skipping from one thing to the next, which has the effect of decreasing our attention...</p></description>
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  <item>
    <title>We&#039;re sooo fashionable!</title>
    <link>http://www.floatdesign.net/blog/were-sooo-fashionable!/</link>
    <description><p>Well we've had a very busy couple of months during which we seem to have found ourselves in another little niche market. No longer are we just specialists in the Education and Charity sectors, but now we are also fashion boutique ecommerce suppliers!...</p></description>
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    <title>Collaborative consumerism - Creating an offline community online (part 1).</title>
    <link>http://www.floatdesign.net/blog/collaborative-consumerism-creati/</link>
    <description><p>The idea of community has almost become synonymous with the internet. The internet apparently has no bounds in its ability to form relationships and connections with people. It allows us to keep up-to-date with our friends, make new friends, connect with...</p></description>
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  <item>
    <title>Bank Holidays, Easter, Weddings and Stag Dos</title>
    <link>http://www.floatdesign.net/blog/bank-holidays,-easter,-weddings/</link>
    <description><p>With all the bank holidays over April and May, it feels like we've hardly been in the office! I promise that we have, it just doesn't seem like it!...</p></description>
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    <title>Where there&#039;s a will, there&#039;s a well</title>
    <link>http://www.floatdesign.net/blog/where-theres-a-will,-theres-a-we/</link>
    <description><p>In the past month we've begun working in partnership and offering our services to a new charity called <a href="http://www.wellboring.org/">Wellboring</a>. They raise money to provide a reliable and safe water supply to schools and connected communities in developing countries...</p></description>
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    <title>A Spring in our step</title>
    <link>http://www.floatdesign.net/blog/a-spring-in-our-step/</link>
    <description><p>Is it really March already? Apparently so! Not entirely sure where January and February went, however here at Float it seems we've been a bit too busy to notice that it's almost Spring! Clocks go forward in a couple of weeks!! What's new? It's been nice...</p></description>
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    <title>December at Float</title>
    <link>http://www.floatdesign.net/blog/december-at-float/</link>
    <description><p>Happy New Year! December certainly flew by, didn't it. Which isn't really a surprise as we lost about 10 days to Christmas revelry - which I'm not complaining about! Flying south December saw each of us jetting off to different corners of the UK/World...</p></description>
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    <title>Merry Christmas from Float</title>
    <link>http://www.floatdesign.net/blog/merry-christmas-from-float/</link>
    <description><p>Just a quick note to say Merry Christmas, wishing all our clients and friends a safe and fun festive period. We look forward to working with you all in the new year...</p></description>
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    <title>Integrating websites with Facebook</title>
    <link>http://www.floatdesign.net/blog/integrating-websites-with-facebo/</link>
    <description><p>It’s part of our role when working with clients to help advise and educate them on how best to use Social Networks, not only in their websites but in their wider digital strategies. Everyone wants to utilise the power of Facebook and Twitter, however...</p></description>
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    <title>A freezing November at Float</title>
    <link>http://www.floatdesign.net/blog/a-freezing-november-at-float/</link>
    <description><p>Last month the Bath Christmas decorations went up, and this month they were turned on. By none other than Prince Charles' missus, Camilla - and right outside our office window! Which called for a huge stage, police, secret service and sniffer dogs!...</p></description>
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  <item>
    <title>Why we (and our clients) love Paper Prototyping</title>
    <link>http://www.floatdesign.net/blog/why-we-(and-our-clients)-love-pa/</link>
    <description><p>We've been using paper prototypes in our design process for years. And it never fails to please me to see how valuable they are to the development of a project. Removing all of the distractions that a computer screen can bring allows us (and our clients)...</p></description>
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    <title>Festive October</title>
    <link>http://www.floatdesign.net/blog/festive-october/</link>
    <description><p>October at Float is a very festive month as every year Bath Council decides that it’s time to put up the Christmas decorations! As a result, outside my window I now see a row of rather attractive snowy bell type structures ... lovely! To mark the...</p></description>
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    <title>September at Float</title>
    <link>http://www.floatdesign.net/blog/september-at-float/</link>
    <description><p>September has been equally as busy as August was. It has seen us continue on the new projects we picked up in August -  some of which we hope will be live very soon - and has been another busy month for new business. ...</p></description>
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  <item>
    <title>5 tips for websites selling education-based products.</title>
    <link>http://www.floatdesign.net/blog/5-tips-for-websites-selling-educ/</link>
    <description><p>We’ve been involved in developing and promoting a number of online, education-based products in the past few years. We’ve experienced the ups, run into brick walls and over time have gained an in-depth understanding into not just how to promote what it...</p></description>
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    <title>August at Float</title>
    <link>http://www.floatdesign.net/blog/august-at-float/</link>
    <description><p>August has been a month of holidays. Tim took a week off at the start of the month (Suffolk) and I took 2 weeks off (Barcelona) at the end of the month. So our ships barely crossed paths. And Ben’s off to Amsterdam next month so holidays aren’t done with...</p></description>
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  <item>
    <title>Javascript, node.js, event based programming and the future of web services.</title>
    <link>http://www.floatdesign.net/blog/javascript,-nodejs,-event-based/</link>
    <description><p>I've recently become interested in a new programming environment, <a href="http://nodejs.org">node.js</a> and it has made me aware of what the future might hold for a web developer; so I am writing to say why it's different and better...</p></description>
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  <item>
    <title>An introduction to our Content Management System (video)</title>
    <link>http://www.floatdesign.net/blog/an-introduction-to-our-content-m/</link>
    <description><p>Here at Float we're rather proud of our Content Management System 'ArtisanCMS'. It has been developed over many years and we get great feedback from clients. So we've decided to create some short demonstration videos of it in action, to give you an...</p></description>
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  <item>
    <title>Get found by more prospective customers </title>
    <link>http://www.floatdesign.net/blog/get-found-by-more-prospective-cu/</link>
    <description><p>So you’ve got your website and it’s out there on the ‘information super highway’ for everyone to see. Excellent – so why’s no one visiting it? Far too many website owners presume that, once their website goes live, users will automatically come. That’s...</p></description>
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    <title>400% increase in conversion rate!</title>
    <link>http://www.floatdesign.net/blog/400-increase-in-conversion-rate!/</link>
    <description><p>As part of our work with <a href="/work/smart-cat-learning/">Smart Cat Learning</a> we analyse the performance of the website by reviewing the data gained from various sources, including Google Analytics. One of the goals of the website is to channel potential customers through to the purchase...</p></description>
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